The pin is engraved on the front with the front door of Bag End, the logo for The Hobbit: An Unexpected Journey, and the date it opened in theatres: 12-14-2012.
The design was drawn by Weta Workshop concept designer Rebekah Tisch. The reverse features the Weta logo.
The pin is made from metal (Zinc Alloy) with a brass finish and comes mounted on a backing card inside a zip-loc bag.
New Zealand Dollars